Qualifications
- 2000- Council for Continuing Pharmaceutical Education, CCPE
- 1994 – B.Sc. in Psychology, Elmira College, New York
Experience
A commercially-minded executive, Peter has over 20 years’ experience in the Med Tech industry in senior leadership and executive Sales and Marketing roles. Peter takes a vision and makes it reality through sound strategy development. He intuitively sees the threads of opportunity that wind through an organization, brings them together into a coherent whole, helps others extend their thinking, which drives a tangible business advantage. Peter approaches each new business challenge with his intrinsic flair for innovation, creative problem-solving, and measured risk-taking to drive consistent bottom-line improvements and shareholder returns. Enthusiastic, driven and goal-oriented, Peter is ideally suited to lead Sona as the CRO into its next phase of growth. His knowledge and experience will be vital as we launch new products and introduce them to new markets.
Specialties
Business:
Go-to-Market Strategy, Strategic Sales and Marketing, Market Development, Project Management, Product Development, Product Launches, Pricing Strategies, Competitive Market Strategies, Forecasting, Demand Planning, Organizational Leadership, Profit Based Sales Plans, Compensation Plans, Leadership Development, Executive Sales Management, Training & Development.
Other interests/hobbies
Outside of work, Peter is a committed family man who likes nothing better than spending time with his wife and two children. He also enjoys playing golf and road biking in the summers.
In his own words
“The potential of Sona’s gold nanorod technology improving results in existing areas and disrupting areas yet to be determined, is what truly inspires me.”